VICE Films, in partnership with Snoopadelic Films, presents REINCARNATED. The documentary follows Snoop Dogg as he journeys to Jamaica to record an album with Diplo. While there, Snoop finds himself embraced by the Jamaican people, is positively impacted by Rastafarian culture, and becomes reincarnated as Snoop Lion. Premiering at the Toronto International Film Festival September 7th.

The song, La La La offers a preview of what’s to come.

Preview/Trailer (below)

Press Conference Video (below)

News. Below are news stories about Snoop Lion.

• Huffington Post (30 July 2012)
• Huffington Post (31 July 2012)
• Los Angeles Times (31 July 2012)
• MTV (31 July 2012)
• The Age (1 August 2012)
• The Guardian (31 July 2012)
• The Telegraph UK (31 July 2012)
• The Times of India (1 August 2012)
• Van Couver Sun (1 August 2012)