“What Do You Love” by Seeb featuring Jacob Banks (Music Video)

Below is “What Do You Love” — an uplifting, inspiring, and positive music video performance by Seeb featuring Jacob Banks.

“What Do You Love” is a song from Norwegian production trio Seeb, featuring vocals from British singer Jacob Banks. The song was written by Jayd Alexander, Hannes Netzell, Christian Olsson, Espen Berg, Simen Eriksrud, Christoffer Huse, and Trond Opsahl, with the latter four handling the song’s production. It was made available for digital download on 14 October 2016 through Sky Music, Island Records, and Universal Music Group. (source)

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Concert Performance Version

Lyrics Version

Video

@BEVEL Features NAS (Nasir Jones) in Trimmer Promo Video

A few hours ago, Bevel published a video on YouTube announcing their new styling and grooming trimmer. You can watch it below. The ad features the performer NAS (Nasir Jones) speaking about transformational change, and why it is that those who excel in life desire to create something new that’s better and more exceptionally inspiring than anything that’s come before.

At a moment in the video, the imagery of a corded trimmer shifts to the image of a corded microphone. What’s subtly implied is that these are powerful artistic tools for creativity, expression, and transformation.

Video

“Great Big Storm” by Nate Ruess – Iowa City Video

Introduction

The Convention and Visitors Bureau in our area launched a promo video through YouTube on 9 December 2015. Within 24 hours it already had over 10,000 views. About a week later, the views were over 25,000 with a 98% satisfaction ratio.

The featured song and theme is “Great Big Storm” by Nate Ruess which conveys the abundance and diversity that comes together in Iowa City, Coralville, North Liberty, and surrounding area. Further commentary is below.

Enjoy and share!

Broad Use and Application

The video is a great resource for employers, businesses, educators, realtors, web designers, and anyone wanting to share a glimpse of the opportunities in this area.

The YouTube version embeds nicely and looks great on just about any platform. The Vimeo version is also excellent.

A Non-Profit Community Resource

This is a ‘first of its kind’ project that’s receiving national attention (see the visitor map below).

Most videos of this quality and scope are developed for a narrow purpose with a specific business or commercial purpose in mind. This video was produced as a service to the entire community and made available free of charge.

With it’s general branding, this video is a valuable community asset that can be embedded on social media or websites for a variety of purposes.

Community Videos Done Right

Think about this… In just about any metropolitan area, hundreds of businesses, organizations, non-profits, groups, and individuals could conceivable have need for a generic video like this one.

Rather than have all of them independently contract with a firm to produce such a video, it really makes sense for a public interest organization (like the Convention and Visitors Bureau) to help facilitate the production of such a video.

It enhances the way people view our community, and that benefits everyone. To the extent that businesses want to enhance their brand image, a video like this one helps achieve that.

About the Producers

The video was a community collaborative project guided by the skilled team at DPD Productions. You can visit DPD Productions on Vimeo to view their recent portfolio of work consisting of 90 professional videos. Follow DPD Productions on Facebook for the latest news.

Best Practices

This video sets a standard for how to produce a high quality metropolitan area welcome video. For producers, here are some elements to make note of:

  • Activities and Movement. The video predominantly features people engaged in activities, rather than footage of things.
  • Broad Use.  In any video like this one, some people will feel left out wondering why one restaurant or golf course is featured rather than another. The think to remember is that a video like this one is presenting a few highlights from the area. It’s not an ad for any particular business. If anything, it’s an ad for an entire metropolitan area. Given the mix of video images, the average viewer isn’t going to walk away from the video with a particular business in mind. They will have an overall impression about an area. That’s the goal.
  • Diversity. One of the mistakes made when producing video or print materials is that the resulting content is narrowly representative of whoever is producing it. Their close circle is represented rather than the community being represented. Diversity is either forgotten about, or there’s an awkward over-compensation that results in a dozen friends depicted with each person of a distinct and different nationality or race. This video strikes the right balance or presenting organic representative diversity that is reflective of what a person would experience when visiting the area.
  • Contextual Aerial Views. When presenting a broader metropolitan area, it’s helpful to cut from wide open shots to closeups. This offers context. To achieve overhead visuals, tall poles can be used (like a big selfie stick). When combined with being on a truck, and using image stabilization, it’s possible to create a floating effect. Drones can also be used, but certain regulations and safety guidelines must be followed. This video was produced by professionals very experienced with drone flight who followed the best practices with regard to their operation.
  • Great Music. The music used in any promotional video is a very important part of setting the mood. The Great Big Storm song featured in this video is upbeat, positive, and uplifting. This helps create a context for the overall message.
  • Open Branding. Imagine getting to the end of an amazing movie, and having no credits scroll by. That would be impossible, right? There’s usually a list of a hundred people who want credit for their contribution to a project. So, it takes a lot of setting egos aside to create a video with no specific business recognition. Yet, this is very important for any video to be used broadly and effectively by everyone.
  • Real People – Not Actors. One thing you’ll notice about the video is that while some of it seems to have been planned, the footage is not staged. It’s mostly taken from actual events and features real people, not paid professional actors who have been brought in from somewhere else. This results in a real genuineness and sincerity that is conveyed through the video. It’s particularly important in this video, since genuineness and sincerity is part of the message.

Video Views

Below is the view trend for the video in the first week after launch, beginning with 10,000 views at 24 hours after launch.

20151215tu2258-great-big-storm-video-views-chart

Video

Amira Willighagen – O mio babbino caro – Holland’s got talent 2013

Performance Video Only (below)

Biography and Intro With Performance Video (below)

Further Reading

Video

Passenger – Let Her Go [Official Video]

Published on Jul 25, 2012

The official video for ‘Let Her Go’, as featured in the Budweiser Superbowl 2014 commercial.

Directed and Produced by Dave Jansen. Amazing work Dave – http://www.funmonkey.com.au

***
New album ‘Whispers’ is Out Now

CD Deluxe
http://po.st/WhispersCDdlx

CD Standard
http://po.st/WhispersCD

Digital Standard
http://po.st/WhispersItunes

Digital Deluxe
http://po.st/WhispersItunesdlx

Spotify
Passenger – Whispers (Deluxe)

Whispers World Tour – On Sale Now
For tickets go to:
whispers.ticketmaster.co.uk

***

“Let Her Go” [Lyrics]

Well you only need the light when it’s burning low
Only miss the sun when it starts to snow
Only know you love her when you let her go

Only know you’ve been high when you’re feeling low
Only hate the road when you’re missin’ home
Only know you love her when you let her go
And you let her go

Staring at the bottom of your glass
Hoping one day you’ll make a dream last
But dreams come slow and they go so fast

You see her when you close your eyes
Maybe one day you’ll understand why
Everything you touch surely dies

But you only need the light when it’s burning low
Only miss the sun when it starts to snow
Only know you love her when you let her go

Only know you’ve been high when you’re feeling low
Only hate the road when you’re missin’ home
Only know you love her when you let her go

Staring at the ceiling in the dark
Same old empty feeling in your heart
‘Cause love comes slow and it goes so fast

Well you see her when you fall asleep
But never to touch and never to keep
‘Cause you loved her too much
And you dived too deep

Well you only need the light when it’s burning low
Only miss the sun when it starts to snow
Only know you love her when you let her go

Only know you’ve been high when you’re feeling low
Only hate the road when you’re missin’ home
Only know you love her when you let her go

And you let her go
And you let her go
Well you let her go

‘Cause you only need the light when it’s burning low
Only miss the sun when it starts to snow
Only know you love her when you let her go

Only know you’ve been high when you’re feeling low
Only hate the road when you’re missin’ home
Only know you love her when you let her go

‘Cause you only need the light when it’s burning low
Only miss the sun when it starts to snow
Only know you love her when you let her go

Only know you’ve been high when you’re feeling low
Only hate the road when you’re missin’ home
Only know you love her when you let her go

And you let her go

Paper Lung by Rebecca Shearing

Rebecca Shearing on Bandcamp

Below are the notes for this video from YouTube

My EP ‘Paper Lung’ is out now!
Download from iTunes: http://smarturl.it/paperlung
Get the CD: http://www.rebeccashearing.bandcamp.com

Thank you!

Thanks to everyone at Broken Blonde for all their hard work shooting and editing this video. Thanks also to my band for turning up and looking pretty! 🙂 Thanks also to Scott Jamieson for all his hard work in the studio recording this and the rest of my EP! 😀

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http://www.facebook.com/rebeccashearing

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© Rebecca Shearing