Video

“Great Big Storm” by Nate Ruess – Iowa City Video

Introduction

The Convention and Visitors Bureau in our area launched a promo video through YouTube on 9 December 2015. Within 24 hours it already had over 10,000 views. About a week later, the views were over 25,000 with a 98% satisfaction ratio.

The featured song and theme is “Great Big Storm” by Nate Ruess which conveys the abundance and diversity that comes together in Iowa City, Coralville, North Liberty, and surrounding area. Further commentary is below.

Enjoy and share!

Broad Use and Application

The video is a great resource for employers, businesses, educators, realtors, web designers, and anyone wanting to share a glimpse of the opportunities in this area.

The YouTube version embeds nicely and looks great on just about any platform. The Vimeo version is also excellent.

A Non-Profit Community Resource

This is a ‘first of its kind’ project that’s receiving national attention (see the visitor map below).

Most videos of this quality and scope are developed for a narrow purpose with a specific business or commercial purpose in mind. This video was produced as a service to the entire community and made available free of charge.

With it’s general branding, this video is a valuable community asset that can be embedded on social media or websites for a variety of purposes.

Community Videos Done Right

Think about this… In just about any metropolitan area, hundreds of businesses, organizations, non-profits, groups, and individuals could conceivable have need for a generic video like this one.

Rather than have all of them independently contract with a firm to produce such a video, it really makes sense for a public interest organization (like the Convention and Visitors Bureau) to help facilitate the production of such a video.

It enhances the way people view our community, and that benefits everyone. To the extent that businesses want to enhance their brand image, a video like this one helps achieve that.

About the Producers

The video was a community collaborative project guided by the skilled team at DPD Productions. You can visit DPD Productions on Vimeo to view their recent portfolio of work consisting of 90 professional videos. Follow DPD Productions on Facebook for the latest news.

Best Practices

This video sets a standard for how to produce a high quality metropolitan area welcome video. For producers, here are some elements to make note of:

  • Activities and Movement. The video predominantly features people engaged in activities, rather than footage of things.
  • Broad Use.  In any video like this one, some people will feel left out wondering why one restaurant or golf course is featured rather than another. The think to remember is that a video like this one is presenting a few highlights from the area. It’s not an ad for any particular business. If anything, it’s an ad for an entire metropolitan area. Given the mix of video images, the average viewer isn’t going to walk away from the video with a particular business in mind. They will have an overall impression about an area. That’s the goal.
  • Diversity. One of the mistakes made when producing video or print materials is that the resulting content is narrowly representative of whoever is producing it. Their close circle is represented rather than the community being represented. Diversity is either forgotten about, or there’s an awkward over-compensation that results in a dozen friends depicted with each person of a distinct and different nationality or race. This video strikes the right balance or presenting organic representative diversity that is reflective of what a person would experience when visiting the area.
  • Contextual Aerial Views. When presenting a broader metropolitan area, it’s helpful to cut from wide open shots to closeups. This offers context. To achieve overhead visuals, tall poles can be used (like a big selfie stick). When combined with being on a truck, and using image stabilization, it’s possible to create a floating effect. Drones can also be used, but certain regulations and safety guidelines must be followed. This video was produced by professionals very experienced with drone flight who followed the best practices with regard to their operation.
  • Great Music. The music used in any promotional video is a very important part of setting the mood. The Great Big Storm song featured in this video is upbeat, positive, and uplifting. This helps create a context for the overall message.
  • Open Branding. Imagine getting to the end of an amazing movie, and having no credits scroll by. That would be impossible, right? There’s usually a list of a hundred people who want credit for their contribution to a project. So, it takes a lot of setting egos aside to create a video with no specific business recognition. Yet, this is very important for any video to be used broadly and effectively by everyone.
  • Real People – Not Actors. One thing you’ll notice about the video is that while some of it seems to have been planned, the footage is not staged. It’s mostly taken from actual events and features real people, not paid professional actors who have been brought in from somewhere else. This results in a real genuineness and sincerity that is conveyed through the video. It’s particularly important in this video, since genuineness and sincerity is part of the message.

Video Views

Below is the view trend for the video in the first week after launch, beginning with 10,000 views at 24 hours after launch.

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Australia’s Gold Coast – Timelapse

Thanks to Makur Jain for finding this video.

Description from Vimeo

“Australia’s Gold Coast” was shot by Joe Capra (scientifantastic) over a two week period on the Gold Coast of Queensland Australia, and was produced for Gold Coast Tourism ( visitgoldcoast.com ).

Welcome to the famous Gold Coast, Australia’s endless playground of entertainment and adventure. For generations we have been embracing and entertaining the Gold Coast’s special guests with a promise of big smiles and warm memories in a spectacle of golden beaches, legendary theme parks, iconic rainforests, and lively attractions. Feel the excitement of life in the fun lane, where the sun shines on an unlimited variety of things to see and do all year round. Cuddle a koala, learn to surf, and walk a World Heritage listed rainforest trail in a day full of natural adventure. Scream with excitement on the biggest and best theme park rides, browse the boutiques, or putt your way to a win on a championship golf course. And as the sun sets over this city by the sea, treat yourself to an international stage show, dine on the freshest local produce and take your cocktail beachside as the Gold Coast glimmers through the night. The Gold Coast is a celebrated holiday experience set on one of Australia’s most spectacular natural stages.

The Gold Coast is famous for fun.

Camera Gear:
3 Canon 5DIII Cameras with various Canon lenses
Dynamic Perception – dynamicperception.com
eMotimo – emotimo.com

Music:
“Dancer”
Performed and written by Fairchild
Published by Ink Music Publishing Pty Ltd
©Ink Music Publishing 2014

Special thanks to:
Gold Coast Tourism – visitgoldcoast.com
O’reillys Rainforest Retreat – oreillys.com.au
Aerial Film Australia – aerialfilmaustralia.com.au
Gold Coast Heli Tours – goldcoasthelitours.com.au

YOU CAN FOLLOW ME AT:
Twitter – twitter.com/scientifantasti
Instagram – instagram.com/scientifantastic
Vimeo – vimeo.com/scientifantastic
Facebook – facebook.com/pages/Scientifantastic/163137190447579
Google+ – gplus.to/scientifantastic
500px – 500px.com/scientifantastic
ProPic – propic.com/scientifantastic

20140830sa-australia-gold-coast

The Firefly Time-Lapse – Photography by Vincent Brady – Music by Brandon McCoy

Originally Published to YouTube on Mar 24, 2014

‘Like’ my photo page on Facebook!https://www.facebook.com/VincentBrady…

Visit the photo blog! Prints, Canvases, and More are Available
http://www.vincentbrady.com/fireflies

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Shot over the Summer of 2013 primarily in Lake of the Ozarks, MO as well as Grand Ledge, MI. The majority of the Summer I dedicated to photographing fireflies, because, well, they are just awesome. Nothing quite ends a hot and humid Summer day like the blessing of the majestic fireflies. Lake of the Ozarks is a fantastic home to the creatures. Being out on the boat and watching as they light the treeline with their all night disco party is just amazing. My good friend Brandon McCoy was nice enough to compose this track specifically for this video, which he tore-up, He calls the song ‘Luciole’ which is french for firefly. fantastic work on his part. Currently the track can only be heard here, like either of our Facebook pages for updates on an album or when tracks are available! This is my first complete time-lapse video, more to come!

I work hard and do my best to bring the most compelling images I can envision. It’s no secret that I do not live lavishly though I’m doing my best to become a legitimate photographer that lives comfortably. If you enjoy my work and would like to help fund future projects, consider purchasing prints or donating here:http://www.vincentbrady.com/donate

To use this video in a commercial player, advertising or in broadcasts, please email Viral Spiral: contact@viralspiralgroup.com